Disconnect For Greater Success

success-in-mlmCould you live without your smart phone for an entire week?

How about a day?

Maybe just an hour?

I’m not talking about dropping your phone in the pool and then being forced to live without it until you can scramble to get a replacement. I mean making a choice to disconnect yourself from the ability to be instantly connected at all times to hundreds, maybe thousands of people. How much time would you save if you didn’t constantly monitor your social networking sites, check your email or answer every call you receive the instant it arrives?

Do you know what the least renewable resource is? Time. Money is renewable but once time is used, it’s gone forever. I work with so many entrepreneurs who tell me that they know they would be experiencing greater success if they used their time better. When I tell them to stop constantly monitoring every piece of data that comes their way they are flabbergasted. Many people believe they must tend to every call, text, email, or news update that comes their way in order to be successful.


Short Run Business Cards For Conferences and Events

20-250x250Having new business cards printed especially for a conference or trade show is a growing trend these days. We no longer need to design a card that will do for any and every situation and use them for years before designing new ones. With the very good value short print runs available from digital printers today, it is quite possible to tailor your business cards to a particular event, or even to have several different ones printed, to give out according to the particular interests of a new contact.

So how should you go about customizing your business cards for your next trade show or networking event?

First of all remember that your cards represent your brand. Your design must be recognizable and cohesive. So you should keep some design continuity between your day to day cards and your individual event cards.

If you use double sided business cards it is very easy to keep the front design the same and change what you print on the back of the cards according to the event. Single sided cards are more challenging to design in a way that varies the content while retaining the design integrity – in this case you might think about varying a single element, so that the customization is subtle but effective.

So what would you want to change for a particular event?

Your URL
On your general business cards, your url probably is linked to your home page. For a specific event you can link to the most relevant page for that event. Say for example you are a general travel business and are attending a specialist show on luxury, tailor-made holidays, you could link directly to the high end section of your website.

Special offers
Businesses often design special offers for the duration of an event. You will already have brochures and posters advertising this, but it makes sense to present the offer on your business card too. Use your limited space to best effect by linking to a web page that gives more details of the offer either in a URL or as a QR code. Of course you would hope that your card would be kept long after the event, so make sure that it stays current by updating your special offer page regularly, so that the URL in question leads to the latest of your promotions even long after that particular event.

Writing a tagline that is tailored to a specific clientele is much easier when you design your cards just for that event. A witty, light-hearted tagline would be appropriate at, for example, a bloggers conference, while for a traditional corporate event you would present yourself more formally.

There are many elements that you can change depending on the event in question, adding pictures, special product info etc but do make sure that your cards maintain your brand at all times with consistent design. Talk to your specialist business card printers about designing short runs of cards that fit in with your business branding.

Recruitment Skills: Find Your Niche In A Recruiting Career!

wpid-recruitment-leadRecently there was an article on Recruiter.com that talked about how recruiting firms work. In one section they advised those who are considering a career in recruiting to make sure they know which part of recruiting they would be happiest working. Recruiting is about contacting employers to get searches and then finding candidates and managing the process until the candidate receives an offer and starts a new position.

They broke it down this way (I agree with them!)

You should be in sales (obtaining searches) if you are:

* A great negotiator
* Good with handling rejection
* Self-guided with your time management
* Motivated by expansion potential (developing sales channels)
* Good at cold-calling for new business opportunities
* Enjoy making presentations and entertaining

You should be in recruiting if you are:

* A great communicator
* Good at relaying hard facts and picking up inferences
* Highly organized
* Great at Internet work and research
* Motivated by task accomplishment (making placements)
* Good at building relationships based upon mutual interest
* Enjoy interviewing and networking”

Many recruiters are good at both tasks. If you prefer one task find another Recruiter who enjoys the tasks you dislike. Splits are great.

In my experience a consistent, daily effort is essential to ensure multiple successful placements a month. Rookies tend to bet on one placement succeeding with a single send-out. Too often they lose that deal for a variety of reasons and create unnecessary stress. My advice is to work toward three send-outs a week. Do this every week and you’ll have multiple placements and a great income each month.

There are distinct recruitment skill sets surrounding the placement process all recruiters need and use. Interviewing and sales skills are everyday requirements. Listening is paramount to success. Having a storehouse of questions memorized and well-thought-out phrases prepared for common obstacles will help you leap over hurdles and score!

To avoid feeling like the proverbial deer-in-the-headlights first learn the recruitment process. Know what needs to be accomplished in each step and focus on what questions must be answered to move the process forward. If a candidate does not cooperate fully, be direct with them about your reservations in working with them on their behalf. When you don’t get what you need, drop them for a cooperative, sincere candidate.

Finally, when a placement deal is lost, ask yourself what you could have done differently in the steps leading up to the derailment. Self correction is part of what makes great recruiters great. Improvement comes in increments. In the words of the recently departed Zig Zigler, “You don’t have to be great to start but you have to start to be great.”

Focus is on getting a minimum of three send outs a week. Your recruitment skills will improve steadily. You’ll learn to organize your time well. Less time will be wasted on chores that don’t produce send outs. Find your niche in a recruiting career and you’ll earn a good living and enjoy job satisfaction.